YouTube unveils new search capabilities to enhance video discoverability

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To help users find more relevant content on the platform, Google-owned video platform YouTube is rolling out some important updates to its search capabilities. With this update, YouTube will start displaying video chapters on search results pages, display video snippets of search results in mobile apps, and use auto-translated captions to display content in other languages.

What’s new in YouTube search

Search results page video chapter

The first new feature is Add video chapters to search results page On youtube. This is essentially an extension of the video chapter functionality that the company introduced last year. This allows creators to split the video into multiple chapters and display them in the seek bar. As a result, viewers can easily jump to the most relevant parts by watching different sections of the video.

YouTube unveils new search capabilities to enhance video discoverabilityAs a result, YouTube used to only display the video chapter when the user opened the video on the platform. However, after this update, the video chapter will be displayed on the search results page so that viewers can make informed decisions about whether to watch the video.

Video snippet on mobile device search page

The second feature is a new feature for YouTube mobile apps. Currently, when a user views a video on YouTube on their desktop, they simply hover over the video thumbnail to see a short snippet of the video. Therefore, with this update, YouTube extends this feature to the search page of mobile apps. It will allow you to easily preview the video before you see it.

Translated captions, video titles in other languages

Finally, if the user can’t find content related to a particular topic on their local search page, YouTube will now display videos in other languages ​​with automatically translated titles, captions, and descriptions. I did. In this way, users will have access to more videos from Global Content Creators on the platform.

YouTube unveils new search capabilities to enhance video discoverability

These features are currently being rolled out to YouTube desktop and mobile apps around the world. YouTube is also experimenting with new features that display related Google search links and different content formats between videos. Currently available on mobile devices for users in India and Indonesia. Based on user feedback, YouTube will extend this feature to other countries as well.