After dominating the Indian smartphone market, Xiaomi overtakes Samsung numero uno First position in the global smartphone market. After operating in the black in June, the Chinese giant has become the world’s top smartphone brand, beating major high-tech giants such as Apple and Samsung.
The report is from market research firm Counterpoint. According to the report Xiaomi saw a 26% increase in MoM (month-on-month) With smartphone sales in June 2021. It was at this time that the company was able to surpass Samsung, the Korean giant that has long dominated the global smartphone market.
In July, we saw Xiaomi overtake Apple to become the second largest smartphone maker in the world. However, at that time, Samsung was still the number one seller of smartphones in the global market.
Samsung dominated the world market at the time, but Xiaomi was able to beat the Korean giant in regional markets such as India, thanks to the immense popularity of the Mi 11 series. Despite the COVID-19 crisis, Chinese giants have taken advantage of rising phone demand in India, where smartphone shipments hit a record high in the first half of 2021.
But major Xiaomi’s turning point came after Huawei’s decline In the Chinese market. In addition, Samsung was hit by the situation of Vietnam’s COVID-19, where Korean giants make many of their smartphones. This has reduced Samsung’s supply in the global market.
Therefore, taking advantage of these opportunities, Xiaomi was able to increase offline sales in lower cities. Later, according to Counterpoint senior analyst Varun Mishra, the company was able to gain a 17.1% market share due to increased sales of Redmi 9, Redmi Note 9, and Redmi K40 series models. .. It is also important to mention that Xiaomi achieved this feat without being in the United States.
At the same time, Samsung’s supply constraints allowed it to take second place in June as it gained a lower market share (15.7%) than Xiaomi. Meanwhile, Apple remained in third place with a 14.3% market share.
As the Vietnam crisis continues, Samsung is likely to remain in second place and Xiaomi will continue to gain market share. However, the table can change as Samsung is relieved of continuous supply constraints.