WhatsApp has recently added a ton of new features to the platform. Recently, I saw the company roll out new payment shortcuts and announce encrypted backups to enhance privacy.Now Facebook-owned messaging giant has started a new test Ability to allow users to search for businesses and shops within WhatsApp.. Is to enhance the e-commerce capabilities of the platform.
Well, WhatsApp hasn’t officially announced this feature, but as recently Reuters According to the report, the company has begun testing in Sao Paulo, Brazil.Later that day, WhatsApp CEO will be Cathcart I shared a tweet Check the tests in progress.Cascato Mentioned One of the main reasons for pilot testing features in São Paulo is “Home of millions of small businesses.”
The Business Directory feature allows users to search for businesses and shops on WhatsApp via a dedicated directory. WhatsApp, unlike Facebook and Instagram Do not allow companies to promote their products or services through advertising.. According to WhatsApp, this feature could enhance the platform’s e-commerce capabilities and make it easier than ever for users to find products and services.
“This could be the main way people start the commerce process on WhatsApp.” Facebook’s Vice President of Business, Matt Idema, said Reuters..
“Advertising, Facebook’s core business model, definitely has a route, and I think it will somehow become part of WhatsApp’s business model in the long run.” Idema has been added.
In terms of availability, business directory functionality is currently being tested in several parts of São Paulo. However, Cathcart states that it will extend this functionality to other regions based on user feedback.In addition, Idema said Reuters The company could then expand it to Indonesia and India. Therefore, stay tuned for more details.