As the limited-time story format became popular on social media platforms such as Snapchat and Instagram, Twitter introduced a similar story-like feature called Fleet. The company made it publicly available last year, allowing them to share temporary content that disappears after 24 hours. However, the company has now announced that it will shut down the fleet due to low usage.
Here’s a fleeting idea: well, no more!
Twitter recently announced that it will remove Fleets from the platform through an official tweet. According to an official statement, the company plans to remove the fleet from August 3rd. Check the tweet attached just below.
Removed fleet on August 3rd and is working on some new work
I’m sorry, you’re welcome
— Twitter (@Twitter) July 14, 2021
Now, it’s pretty unusual for Twitter to remove features that were released to the public just a few months ago. In addition, the company reportedly launched an “experiment” with full-screen advertising between fleets by partnering with a small number of advertisers. However, content format ideas like Twitter stories didn’t seem to work.
Ilya Brown, vice president of products for Twitter, said she would like to introduce Fleets to allow more people to participate in Twitter conversations, given the popularity of the story on Instagram.
“But since we introduced Fleet to everyone, the number of new people joining the conversation with Fleet hasn’t increased as we wanted.” Brown has added more.
So, unfortunately, if you like using the fleet since it was launched in India, this feature will only be available for about 18 days.
However, it’s worth noting that Twitter wrote: “We are working on some new things” For that platform. This could be a reference to Twitter Spaces and recently shared concept features related to privacy and user discoverability. Therefore, the company can expect to release new features on Twitter in the coming weeks.