The Indian smartphone market saw little growth in 2019, but made a big leap in 2020, with smartphone sales hitting a record high in the third quarter of last year.Currently, the fear of a pandemic is still imminent in India, but in the smartphone market 82% massive growth In the second quarter of 2021. In addition, smartphone shipments have exceeded 33 million units.
The report comes from popular market research firm Counterpoint, which states that India recorded record smartphone shipments in the first half of 2021 despite the second wave of COVID-19 hitting India hard. It is.However, the market also fell 14% quarter-on-quarter. “Due to a decline in consumer sentiment” During the second wave of the pandemic.
Currently, according to the report, Chinese smartphone giant Xiaomi led the indictment with a 28% market share (including Poco’s market share) during the period in India.Company recorded Maximum average selling price (ASP) In a quarter due to the immense popularity of the Mi 11 series on the market.
Meanwhile, Samsung was able to win the second spot with a market share of about 18%. Last year, the Korean giant overtook Xiaomi to regain the top spot in the third quarter of 2020, but this year the table has changed again.
Going forward, Vivo was able to gain 15.1% of its market share. This is a bit lower than what we got in the second quarter of 2020. The company grew 61% year-on-year and increased its share in the premium segment (Rs and above). Range of 30,000) 12%. According to the report, thanks to the Vivo V21, Vivo X60, and iQOO 7 smartphones, Vivo was able to maintain its third position on the market.
Oppo also achieved significant 103% year-on-year growth in the quarter, gaining 10% market share. According to the report, the Oppo F19 Pro Plus was India’s best-selling smartphone, especially in the range of Rs 20,000 to Rs 30,000. The company also launched an official e-store in India in the quarter, expanding its reach in the second largest smartphone market.
Transsion Group brands such as Itel, TECNO and Infinix also grew 296% year-on-year in the second quarter of 2021 and gained 7% of the market share. Besides these, OnePlus dominated the premium segment with a 34% market share. Meanwhile, Apple dominated the ultra-premium segment (Rs, over 45,000) with a 49% market share in the second quarter of 2021.
Therefore, the Indian smartphone market remains favorable to phone makers as consumers continue to buy new smartphones. Manufacturers anticipate further growth in the smartphone market as offline stores are slowly starting to open in many parts of the country.