Oppo has set up a Camera Innovation Lab in India to develop more localized features

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Chinese phone maker Oppo today announced the establishment of a dedicated camera lab at the Hyderabad R & D Center in India to further promote innovative camera technology and solidify its position in India. did. The lab will support the development of a variety of new imaging and video capture solutions for smartphones based on artificial intelligence (AI) technology.

The Chinese giant recently announced a new camera lab through an official blog post.Company develops “We focus on developing localized camera capabilities, AI-powered camera solutions, and imaging software to improve the user experience.” According to the post.

Oppo uses smartphone cameras to test image and video capture capabilities and leverages AI capabilities to bring high-end video capture innovations to users. Using AI algorithms, we will develop AI facial reconstruction techniques to enhance various beauty solutions that are specially designed and tuned to Indian skin color.

Oppo has set up a specialized camera lab in India to develop localized camera features

In addition, the Indian team working in the camera lab Develop innovative solutions for video and still images, Research full-dimensional fusion (FDF) portrait video system for smartphones.

In addition, the camera solution developed by Oppo Camera Lab’s Indian team will be rolled out to other regions such as the Middle East, Africa, South Asia, Japan and Europe. Therefore, besides benefiting Indian users, Oppo Camera Lab will be a global development center for camera technology.

‚ÄúThis lab setup is focused on improving the user’s overall camera experience, but with a focus on localizing global solutions and developing new solutions that can be globalized. We develop in India. The Camera Lab will be in the hands of millions of OPPO users around the world. “ Taslee M Arif, VP and Head of Oppo India R & D, said.

That’s why Oppo aims to push the boundaries of smartphone camera innovation in this lab in Hyderabad. As a result, the company has the potential to integrate more advanced AI-based camera technology into future smartphones.