Google-owned video streaming giant YouTube has announced that it has exceeded the milestone of 50 million subscribers with YouTube Music and YouTube Premium subscriptions. The company added that YouTube Music is the fastest growing music subscription service on the market.
The video streaming giant recently shared an official blog post to announce milestones for 50 million subscribers. In the post, YouTube’s global music head Lyor Cohen said: “YouTube Music and YouTube Premium killer products that provide truly unique value to artists and creators and provide the best experience for music fans and video enthusiasts.”
However, YouTube does not disclose the number of individual subscribers to YouTube Music and YouTube Premium. The 50 million subscribers is the cumulative number of subscribers using both YouTube Music and YouTube Premium services. In addition, this number also includes subscribers who are currently in the free trial period for both services.
The company also said that YouTube Music and Premium subscription plans are quite popular in countries such as Japan, South Korea, Russia, Brazil and India. YouTube states that paid services have grown significantly in these countries.
In India, YouTube released the YouTube Music app in 2019. Since then, the company has added a variety of features to improve the user experience. In addition, the company has partnered with various third-party entities such as Airtel and Discord to offer free trials of YouTube Premium subscriptions.
Although YouTube Music subscriptions are offered at Rs prices. The price of the YouTube Premium plan of 109 rupees per month is Rs. For individual users, the monthly fee is 139 in India. You can also choose a more valuable family plan. However, YouTube Premium gives users all the benefits and features of YouTube Music, plus additional features such as the Picture-in-Picture (PiP) mode now available on the iPhone and an ad-free experience. increase. In addition, I recently saw YouTube testing a new YouTube Premium Lite plan that offers a cheaper, ad-free experience.