Following Nike, Microsoft, and of course Meta (formerly Facebook), McDonald’s is the latest company to join the Metaverse tide. Global food chain brands have recently filed multiple trademark applications across Metaverse’s virtual services, products, and restaurants and cafes. The company aims to establish a position to capture most of the future Web3.0 market and metaverse sector.
Trademarks of files for McDonald’s virtual products, cafes, etc.
According to a recent report by Forbes, McDonald’s is one of many global brands that register trademarks for virtual products and services.Brands like Panera BreadWalmart, and Skechers have filed similar trademark applications in the last three months.
McDonald’s “”An online virtual restaurant featuring home delivery.. This could mean that users can explore the company’s virtual restaurants in the Metaverse, order food from within the virtual world and deliver it to their homes. Users can read virtual foodsArtwork, text, audio, video, and irreplaceable tokens.“”
The application was initially discovered by trademark attorney Josh Gerben. His law firm tracks trademark applications daily. “It’s very clear that this is coming when we see so many new trademark applications filed by so many large companies.Garben told Forbes in a statement.
The fast food giant has also applied for a trademark for the virtual cafe.One of these virtual cafes You can name it “McCafé” Similar to the actual counterpart. In the cafe, “Online real and virtual concerts.. ”
Overall, McDonald’s aims to step into the Metaverse before AR / VR-based ideas boom in the market. In this way, we will be one of the first companies to offer virtual products and services in Metaverse and gain a large market share.
It is worth mentioning that all these efforts by global companies will only succeed if the Metaverse idea is successful in the market. Concept hype is growing at an alarming rate, but some experts believe it’s a pointless idea! What do you think about it? Do you think the Metaverse concept is useless, or isn’t it? Let us know your thoughts in the comments below, and look forward to more such interesting stories.