After terminating its contract with OnePlus in May 2020, McLaren Racing is now in a multi-year partnership with Google. As part of the newly established partnership, Google is now an official partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team.
McLaren partners with Google
Under this collaboration, McLaren will use 5G-enabled Android devices and Chrome browsers throughout its operations. This includes practice sessions, qualifying matches and races to support drivers and teams.
Moreover, McLaren will add the Android and Chrome logos to the engine and wheel covers of the MCL36 Formula 1 race car and the number 58 McLaren MX Extreme E race car. The 2022 F1 season McLaren F1 drivers Lando Norris and Daniel Ricciardo’s helmets and race suits will also be branded by Google’s Android and Chrome. Not only that, the 2022 Island X Prix McLaren MX Extreme E drivers Emmagillmore and Tanner Foust race suits will also include the logo.
“McLaren Racing represents the best possible racetrack in terms of performance, inclusion and sustainability. These are the values we share with Google. Further innovation in platforms such as Android and Chrome. Bring and seamlessly connect them to other Google services to optimize McLaren race day performance. “ Google’s Vice President of Marketing, Nicholas Drake, said.
Meanwhile, McLaren Racing CEO Zak Brown said of the partnership: “We are very pleased and proud to welcome Google to the McLaren Racing family. Google is a global leader in technology and an innovative innovator that connects people around the world. Platforms such as Android and Chrome By integrating it across operations, our team is helped to focus on improving performance. “
It’s very interesting to see Google working with McLaren on advertising in the tide of partnerships with premium car makers.