According to a new Nokia report, Indian users average data consumption of 17GB per month. This is a triple jump in the last five years and is one of the highest in the world. 4G mobile data increased 31%, but average monthly traffic per user increased 26.6% year-on-year in 2021. See below for more information.
Mobile data consumption of Indian users
Nokia in the Mobile Broadband India Traffic Index 2022 Report, 4G data traffic increased 6.5 times In the last 5 years. During this period, mobile broadband subscribers increased 2.2 times. According to the report, mobile broadband subscribers have also increased from 245 million to 765 million over the past five years.
“4G has played a key role in the development of India’s mobile broadband ecosystem. Now, the upcoming 5G spectrum auction and the commercial launch of services later this year will help India fill the digital divide. . “ Sanjay Malik, Nokia’s SVP and Head of the Indian Market, said.
The report highlights that 40% of Indian smartphone users use short-format video apps such as Chingari, Instagram Reels, and other TikTok alternatives. In addition, this figure is expected to increase to about 60-75% by 2025. According to the report, the short form video segment could occupy 20% of India’s digital advertising market.
Another interesting aspect of the report is the pattern of smartphone usage among millennial and Gen Z users. According to reports Gen Z users in India spend an average of 8 hours a day online.. If it sounds like you and you want to reduce your smartphone addiction, feel free to read articles about setting screen time limits on iOS, timers on Android, and apps to help you focus on your work.
Looking to the future, Nokia predicts that 5G service revenue will grow at a compound annual growth rate (CAGR) of 164% between 2022 and 2026. If you are interested, you can click here to see the full report.