Utilizing the ever-growing OTT platform space, which is expected to grow to a $ 2 billion market by 2025, Airtel will bring Xstream to India to enable users to access large amounts of online content from a single app. Introduced premium video streaming service. ..
Airtel Xstream Premium will be an umbrella app for online content
Airtel Xstream Premium is a comprehensive service that aggregates online content from 15 Indian and global video streaming services.This list contains names such as: SonyLIV, Eros NowLionsgate Play, Hoichoi, ManoramaMax, ShemarrowUltra, HungamaPlayEPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, and ShortsTV.
This allows users to access over 10,000 movies and TV shows, and even live TV from a single app without the hassle of managing multiple OTT apps and their credentials. Users can easily manage one login and one subscription. In addition, a unified search experience gives you access to the content you want to watch.
Adarsh Nair, CEO of Airtel Digital, said of the launch:Airtel Xstream Premium is an innovative innovation that democratizes OTT content in India by solving the key challenges of content discovery, affordability and delivery. As an integrated digital platform, it’s a promising proposal for both customers and OTT players to embark on an exciting journey to mainstream digital entertainment in India.“”
The new service not only offers exclusive content, but also competes with Amazon Prime Video, which offers content from Lionsgate Play, Discovery +, ErosNow, Hoichoi, Dobubay, Shorts TV, Mubi, and Manorama. However, as part of the recent price increase, it is sold at Rs179 per month. That said, it does include other Amazon Prime benefits and is available to everyone.
The Airtel Xstream Premium service can be accessed on smartphones, tablets, laptops via the app or the web, and on TV using the Xstream set-top box.is Only available to Airtel users for 149 rupees per month..
Airtel is expected to work with more OTT platforms to make this service reliable for its users, with a goal of 20 million subscriptions.