According to a survey, adults in the United States spend 2 hours and 55 minutes daily on their smartphones. And most of them use their phone to look for reviews before buying anything new. We use mobile phones for virtually everything, staying connected with loved ones, shopping, checking the weather, finding directions, and even reading the news.
Most Americans own a smartphone, so it makes a lot of sense to use it to market your business. Use these tips to market your small business with your mobile phone and gain a competitive edge.
1. Make a video and take a picture
All premium iPhones are equipped with a high-quality camera that allows you to record professional-looking videos and take high-quality photos. Create high quality videos of your products and upload them to your YouTube channels and social media accounts.
for example: If you own a dealer, take pictures of high quality cars of different models and add them to your website or social media posts. Customers and prospects will soon see your product.
Most iPhones and premium handset can shoot video in 720p, 1080p, and 4K. If you want the best video quality, choose 4K resolution. It’s worth mentioning that these videos take up more space, but they’re much better than 1080p or 720p videos.
2. Use location-based marketing
Location-based marketing is a great feature available to both Android and iPhone users. Unlike SMS marketing, which sends messages to target customers randomly, this feature identifies potential customers nearby and delivers marketing messages to their phones.
You can use geofence-based features to send messages to shoppers within a particular proximity. Or you can go one step further and use the geo-conquest feature. Send a message to potential shoppers at competitors’ locations.
This allows you to steal your customers from your competitors by alerting them about offers and discounts.
3. Capture ideas and create content
iPhone is a great tool for recording audio podcasts for marketing. Just use a one-touch voice recorder called Voice Memo. If you have an Android handset, select voice recording to get started.
You can use this app to record marketing podcasts and ideas and upload them to your website or YouTube. Most companies use this app to record podcasts, hire people to transcribe them, and post them as articles on their blogs.
4. Conduct market research
Market research provides important information about potential customers, competitors, and existing products in the market. You can use the insights you gain to win the competition.
Without market research, you can’t know your target audience, the products they buy, who, when, how, and how much they cost. Good market research can also lay the foundation for business decisions such as sales and marketing.
Good market research shows how your target audience feels about a particular topic or trend. Develop successful marketing strategies and mitigate risk by determining product features, pricing, and promotions.
Surveys can also help focus resources on the most effective locations. Use Google to research markets and industries.
These are some of the ways you can grow your small business using your smartphone without downloading the app. Do you have any other suggestions? Please share them in the comments below to help our readers.